Visual refresh
Modern layout, type, colour, spacing and reusable page sections that match your business.
A visual improvement should not remove useful landing pages, break existing links or hide enquiry actions. The redesign plan should record what is staying, what is changing and how every important journey will be tested.
List current service, location, article and campaign URLs before layouts change. Keep a useful URL when its purpose remains the same, rather than changing every address for appearance.
Where a page genuinely moves or combines, document the closest new destination and the redirect required. Preserve relevant titles, headings and copy instead of replacing them with generic design text.
Check forms, phone links, WhatsApp actions, navigation and analytics on real desktop and mobile widths. A redesigned page is not ready if visitors cannot complete its primary action.
Recheck redirects, canonicals, indexability, sitemap URLs and tracked enquiries after the new version is live. Record any issue and its owner so launch-day mistakes do not remain unnoticed.
Still deciding how much should change? Use the redesign-versus-rebuild guide, then compare the wider website design scope.